The logo consists of two parts. A graphic symbol representing the unity and harmony of four elements. The composition of the symbol, together with the balance, reflects the dynamic development of the company in the field of development and investment activities. The typographic part is implemented with concise typography that supports the overall ideology. Both parts complement each other harmoniously.

The color scheme, both as the main image and the overall corporate style, reflects the reliability of the company for partners. In addition to security, the green color is associated with growth, money, naturalness, and comfort.

The logo highlights elements with additional semantic load through color. Such as the infinity and balance symbols, the company name. In the future, this will positively impact the company's recognition, and the association with the color can be beneficially used in marketing.