In modern business, the speed and quality of call processing play a decisive role. Customers expect quick responses, personalized service, and convenient ways to interact with a company. That’s why integrating telephony with a CRM system becomes not just an advantage, but a necessity.
If you already have Asterisk telephony configured, you have likely appreciated its convenience—voice menus, call queues, and other PBX features greatly simplify work. However, for truly effective communication, it’s important not only to receive and distribute calls, but also to use them as a tool for increasing sales, improving customer service, and automating business processes.
Integrating Asterisk with Bitrix24 via the Itgrix module allows you to connect telephony with the CRM system and make customer work more convenient and effective.
What capabilities does the integration provide:
-
Unified call database in the CRM. All incoming, outgoing, and missed calls are automatically recorded in Bitrix24. Managers won’t miss an important contact, and all client data remains saved, eliminating the risk of lost information.
-
Pop-up client card. When an incoming call comes in, the manager immediately sees who is calling, the deal history, correspondence, and colleagues’ comments. This helps quickly understand the context of communication, consider previous client requests, and resolve issues promptly without manually searching for information.
-
Call recordings in the CRM. Call recordings are stored directly in Bitrix24. They are linked to the client card and accessible in a few clicks. Managers can replay conversations to clarify details, while supervisors can monitor the quality of client interactions. Recordings also serve as a tool for training employees, resolving disputes, and improving customer service.
-
AI-powered Copilot. The virtual assistant converts conversations into text, making it easier to find necessary information without listening to the entire call. Copilot also automatically fills in fields in the client card, capturing key details of the conversation. Another useful feature is dialogue script analysis: the AI evaluates how well the manager follows the communication script and helps improve negotiation quality.
-
Call analytics and quality control. Bitrix24 allows you to build call reports, evaluate manager performance, track how many leads were processed, and see which calls resulted in deals.
-
Flexible call routing in the CRM. Calls can be routed directly to the responsible manager if the client is already in the database or distributed among available employees. Routing through a voice menu is also possible, as well as considering employees' work status so that calls are directed only to those currently on shift. This approach helps reduce line load, speed up call processing, and improve customer service quality.
-
Flexible customization for business needs. Itgrix allows you to adapt telephony to the company's needs by configuring call processing logic, data display, and other parameters. For example, you can hide clients' phone numbers from managers—an ID consisting of random characters will be shown instead. This helps protect the client database and reduce the risk of data leakage.
What is required and how much does the Asterisk and Bitrix24 integration cost?
To connect Asterisk and Bitrix24 via Itgrix, the following components are required:
- Configured Asterisk. It is important that telephony is already operational with correctly configured internal numbers, routing, and other parameters. Asterisk is a free, open-source PBX. Its configuration requires technical expertise, but the software itself does not require purchase.
- Bitrix24. Both the cloud and on-premise versions of the CRM are suitable. You can review the pricing here.
- Itgrix license. This is a commercial solution that requires purchasing a license. You can choose a three-month or annual subscription, whichever is more convenient for your business. Current pricing is available on the official Itgrix website.
- Integration services – setup and testing. The cost of integrator services starts from 200,000 KZT, depending on the complexity of the configuration and the specific needs of the business.
We recommend discussing all details with an integrator before connecting. Contact us — we will help with the setup and ensure stable telephony performance integrated with Bitrix24.
How complex is the implementation process?
The integration process usually takes from several hours to a couple of working days, depending on the infrastructure complexity and provided that the company already has an active CRM. If Bitrix24 is not yet connected, installation and setup will be required first, and the implementation time will depend on the project scale and business process specifics.
Main stages of the integration:
- Connection setup. Installing and configuring Itgrix on the server, connecting it to Asterisk and Bitrix24.
- Connection testing. Checking the correctness of data transmission: whether calls appear in the CRM, whether clients are correctly identified, and whether call recordings are properly saved.
- Workflow configuration. Defining routing rules, automatic call distribution, and integration with Bitrix24 business processes.
- Employee training. Managers are shown how to work with the CRM during incoming and outgoing calls, use client cards, add comments, and listen to call recordings.
Because the Asterisk call logic remains unchanged, the implementation process does not require reconfiguring telephony, which significantly simplifies the integration.
Conclusion
Integrating Asterisk and Bitrix24 via Itgrix is not just a technical linkage between telephony and CRM — it’s a tool that enhances the efficiency of the entire company. The implementation process is fast, does not require changes to the existing telephony logic, and greatly simplifies the work of managers. As a result, the company gains higher-quality customer service, call control, and convenient tools for managing sales.