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Development of a brand book and corporate identity for the Youth Research Center "Molodezh"

About the Company

The Youth Research Center "Molodezh" was established in 2012 by the order of the First President of the Republic of Kazakhstan – Elbasy N.A. Nazarbayev.
The main goal of the Youth Research Center "Molodezh" is to provide scientific, analytical, informational, and consultative support to the institutions of state youth policy to create conditions for youth development.

Since 2012, the Youth Research Center "Molodezh" has published 7 national reports on the state of youth policy, conducted over 30 applied research projects, produced more than 30 methodological guides. Over 50 training modules have been conducted to enhance the qualifications of specialists in local executive bodies, youth committees, and youth organizations.

The research results, presented in the form of analytical notes by regions, are sent to local executive bodies to highlight specific problematic issues in the youth environment. Based on the research data, regional akimats formulate the local budget for youth policy, taking into account the identified problems and needs of the younger generation as identified by the experts of the Youth Research Center "Molodezh".

One of the new directions of the Youth Research Center "Molodezh" is the methodological and methodical support of 209 youth resource centers, mainly located in rural areas.

Brand Book and Corporate Identity for «Molodezh»

ANATOMY OF THE SYMBOL

The logo consists of two parts: a symbolic part integrated with stylized elements reflecting the activities, and a font component. The sign, a graphic element symbolizing data collection and analysis, combined with an arrow pointing towards new horizons, forms a hexagon. It retains a subtle reference to the scientific activities of the center in uniting youth and supporting development. The binary nature of the parts harmoniously complements each other.

The color scheme, both as a primary image and in the overall corporate style, reflects the dynamically developing youth association. The detailed color characteristics are provided in the corresponding section and must be adhered to in all forms of reproduction.

The simplicity of the image facilitates its perception and recognizability, positively impacting positioning among both youth and addressing various organizational issues. The developed elements of the corporate style cover all aspects of brand positioning and provide an excellent foundation for the development of numerous resources.

Maximum precision and accuracy in reproduction are essential. Adhering to all connections and dimensions, lines, and curvature throughout the campaign will increase the readability and recognizability of the symbol. The symbol will face significant demand, with a tendency to increase immediately after the campaign's launch and the presentation of a restyling to the audience.

Brand Book and Corporate Identity for «Molodezh»
Brand Book and Corporate Identity for «Molodezh»
Brand Book and Corporate Identity for «Molodezh»
Brand Book and Corporate Identity for «Molodezh»

DESCRIPTION

Restyling involves modifying graphic symbols and the structure of elements without changing the name, while preserving the concept and logic of the existing symbol. The modified colors of the national flag of Kazakhstan are used in the symbol, symbolizing the statehood of the organization while maintaining its uniqueness. The combination of two colors and their compositional solution in the overall image emphasizes priorities important not only for the center but also for the trends in societal development.

BRAND PHILOSOPHY

The Youth Research Center was established in 2012 by the order of the First President of the Republic of Kazakhstan, Nursultan Nazarbayev. The main goal of the YRC "Youth" is to provide scientific, analytical, informational, and advisory support to the institutions of state youth policy for the development of youth.

Since 2012, the YRC "Youth" has published 7 national reports on the state of youth policy, conducted more than 30 applied research studies, and developed over 30 methodological guides. Additionally, more than 50 training modules have been conducted to enhance the qualifications of specialists in local executive bodies, youth committees, and youth organizations.

The results of research, presented in analytical notes by region, are sent to local executive bodies to highlight specific problem areas in the youth environment. Based on the research findings, regional akimats (administrations) shape local budgets in the field of youth policy, addressing the issues and needs of the younger generation identified by YRC experts.

One of the new directions of YRC "Youth" is the methodological and methodological support of 209 youth resource centers, primarily located in rural areas.

CMYK 89 53 2 13
RGB 29 100 162
HTML #1D64A2
CMYK
89 53 2 13
100 78 0 0
CMYK 1 47 96 4
RGB 235 148 33
HTML #Eb9421
CMYK
1 47 96 4
0 25 97 0
Brand Book and Corporate Identity for «Molodezh»
Brand Book and Corporate Identity for «Molodezh»
Brand Book and Corporate Identity for «Molodezh»
Brand Book and Corporate Identity for «Molodezh»
Brand Book and Corporate Identity for «Molodezh»
Brand Book and Corporate Identity for «Molodezh»